US romance novel publisher going digital

A major US publisher of paperback
books says it is giving up mass-market print books and will make them available
only on a digital or print-on-demand basis.

Dorchester Publishing in New York
decided to make the switch after seeing its book sales plummet 25 percent
overall last year with steep declines in orders from key major retailers, The
Wall Street Journal said.

Dorchester churns out multiple
bargain-priced titles in the romance, horror, western and other genres for sale
in specialized book stores as well as major big-box department stores. The
company expects digital sales to double next year.

“It wasn’t a long, drawn out
decision, because we’ve been putting in the effort but not getting the
results,” Dorchester Chief Executive John Prebich told the Journal.

The newspaper said Dorchester’s
decision is likely the first of many similar moves in the industry. Analysts
said consumers of romance novels and other such titles have been particularly
quick to switch to e-book readers, particularly senior citizens who are able to
adjust the font size so the letters are larger and easier to read.

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