Nearly 40 per cent of employees in
India play golf to mingle with senior business executives, the highest
proportion of any country surveyed in a new poll.
Golfing to get ahead was also
popular in China, Indonesia, and Saudi Arabia where 33 per cent of people
questioned said they used the sport as a means of professional social networking.
Overall, 15 per cent of the 12,691
employees surveyed in 24 countries said golf gave them an opportunity to climb
the corporate ladder.
“I don’t think it’s odd that
one in seven use this as a stepping stone,” said John Wright, a senior
vice president with Ipsos in Toronto.
“It’s a rich man’s sport in
India. It’s a place where real estate developers and investors are moving to
The introduction in 2010 of the
Avantha Masters, with its 1.5 million euro purse was an indication of golf’s
growing popularity in India, according to Wright.
“If you’re in the western
world, you don’t expect it to have much impetus in developing countries,”
Nearly half of workers in China
said they thought the sport could help to advance their career, followed by 46
percent of employees in India, 37 per cent in South Korea, 35 per cent in South Africa
and 30 per cent in Saudi Arabia.
In Britain, the birthplace of golf,
22 per cent said the sport could benefit their career but only five per cent
said they used the sport to get closer to senior management.
Employees were least convinced of
golf’s professional benefits in France, where only nine per cent said the sport
could help their career.