Vuvuzelas, the long plastic horns
that created a constant din — and plenty of debate — at games during this
year’s World Cup in South Africa, are on sale in New Delhi, and they have been
selling steadily ahead of the 3-14 October games.
“There is a lot of demand for
the vuvuzela. A lot of demand,” said Suresh Kumar, the chairman of Premier
Brands, the Indian company in charge of merchandizing at the Commonwealth
Games. “We have sold more than 12,000 pieces.”
Loved by some and despised by
others, the vuvuzela was a constant topic of conversation in South Africa.
While the South African football fans embraced the atmosphere it helped create
at games across the country, many broadcasters and viewers from abroad complained
that the drone disrupted the enjoyment of watching games on television.
The debate hasn’t deterred
Commonwealth Games organizers in the Indian capital, where 50,000 vuvuzelas
were imported from China for the event.
There is no plan at this stage to
bring in more, even though the plastic horns are the second-best selling
product behind T-shirts, Kumar said.
Because of the sounds that emanated
from the World Cup, several Premier League clubs and even Wimbledon banned fans
from using vuvuzelas at their venues. UEFA has also banned them from their
European football competitions.
The Commonwealth Games may not
cause as much of an uproar for viewers overseas, however.
Indian Tourism Minister Kumari Selja said only
200,000 of the 1.7 million tickets for the games have been sold.
The vuvuzelas are selling for $5.50
and will be available at all competition venues and in some areas of the city,
including the airport and train stations. They can also be bought online and
from mobile stores that will visit schools and major residential areas.