LIME has launched a ‘text to
donate’ programme so phone users can donate $10 to the Cayman Islands Breast
The programme runs through to
Sunday, 31 October.
LIME customers can text the word
PINK to 7465 for $10; all proceeds go to the foundation.
“This is a simple way for everyone
to support this great cause …” said Tony Ritch, general manager of LIME
Throughout October, which is Breast
Cancer Awareness Month, the phone company has participated in a number of
activities to raise awareness among its staff and customers about the disease.
Mr. Ritch said: “Breast cancer has
touched almost all of us, whether it’s our mother, sister, aunt or cousin, we
all know or have heard of someone being affected by this illness. By supporting
this fantastic project, we are helping raise awareness of this disease.”
LIME and Foster’s Food Fair also
are offering a pink, reusable grocery bag giveaway for every LIME prepaid
customer who tops up $5 or more at any Foster’s store. All proceeds will to the
Breast Cancer Foundation.