Island Companies store The Mansion presented the launch of fabled Parisian jewellery and watch brand FRED to 60 lucky women at their Ladies who Lunch… with FRED event at Camana Bay on Wednesday, 24 November.
Located on the prestigious Place Vendome in Paris, FRED was founded by Fred Samuel in 1936 and was recognised then as it is today as an exclusive luxury brand, one with very few points of sale worldwide, very limited production and substantial work in one-of-a-kind commissions.
Mr. Samuel was a visionary and an innovator who pioneered various artists, designs, materials and locations eventually entrusting his business to the legendary luxury house, Louis Vuitton Moet Hennessey.
LVMH is also the owner of the event’s co-host, Veuve Clicquot Ponsardin, the French champagne house that was managed to greatness by its famous female leader, the original veuve (widow in French), Madame Clicqout.
Continuing on the obvious women’s theme, the afternoon event was made all the more special as the guest of honour was none other than the president of FRED, Natalie Bader.
Managing Director Hugh Treadwell said: “As one of only a handful of women company presidents in the luxury and fashion industries worldwide, we had hoped all along to have a special event for FRED honouring women in Cayman and to have Ms Badar attend and speak.
“Natalie has had an amazing career in the houses of Dior, Chanel and most recently Sephora before being hand picked by the chairman of LVMH, Bernard Arnault, to run FRED. On top of all that, she’s also a mother of six, so we really thought she would be someone fascinating for everyone to meet.
“Unfortunately she had an impossible schedule and it was only about a month earlier that an opening came up, allowing her a window to fly in from Paris for only 24 hours. The team at the Mansion and Island Companies sprang into action and put together a first-class opportunity for Ms Bader to meet some of the greatest, most interesting women in Grand Cayman and to introduce them to all things FRED.”
The Mansion worked with partners Mise en Place and Lions Productions to create an elegant Parisian café style setting for the three-hour event.
Attendees entered along a staffed red carpet and were photographed against an art-nouveau black-and-white backdrop before having their senses filled with all things French, including aubergine caviar, chilled glasses of Veuve Cliquot brut champagne and the chic sounds of French jazz.
Ms Bader then joined the staff of The Mansion as they introduced the French jewellery collection represented exclusively in the Cayman Islands at The Mansion in Camana Bay.
The FRED brand collaborates with many artists and designers to perpetuate the company’s modern and chic image.
In her speech, Ms Bader was eloquent about her passion to “dare to be different” with their creations, and the unpretentious nature of their jewellery, which is just as comfortable worn with jeans and a T-shirt as it is on the haute couture catwalks of Paris.
“Island Companies is proud to continue attracting the world’s finest and most exciting brands, and FRED, which is for us a Cayman and Caribbean exclusive, is a perfect example of this,” said CEO Alexandre Tabacoff. “They are part of the exceptional LVMH group who we work closely with to bring exciting assortments to the people of Cayman.”