Think touting a fashion knock off
as ‘Kate Middleton inspired’ will boost sales? It might, but it could also
result in a royal pain of a lawsuit.
The future princess and
bride-to-be, with her feminine and classic style, is constantly being heralded
as the newest fashion icon. Reportedly the blue Issa dress that she wore when
she and William announced their engagement sold out within a day.
Knock off dresses have already
cropped up but the Royal Family is warning shops and designers to be careful of
tying their products to Ms. Middleton.
Any business that explicitly uses
the name Kate Middleton or suggests that she has endorsed their product –
without permission – could face a messy lawsuit for tens of thousands of
Though not quite a princess yet,
legal experts said that “[h]er name is now controlled by the Royal Family.
She has a reputation to uphold and because of that she is, to all intents and
purposes, akin to a brand or marque.”
Add it to the list of perks in
marrying a prince – not only does she have a coveted image, but also some Royal
weight to protect said image.