NEW YORK —A daily newspaper designed specifically for
Apple’s hot-selling iPad is now available from News Corp.
experimental newspaper, called The Daily, debuted Wednesday in Apple Inc.’s App
Store. News Corp. CEO Rupert Murdoch unveiled it in New York after weeks of
Corp. owns The Wall Street Journal, one of the few newspapers able to sell a
large number of digital subscriptions.
Daily will cost 99 cents per week, or $39.99 for an annual subscription. That’s
substantially less than the Journal’s iPad subscription rate of $3.99 per week.
says The Daily can afford a low price because it won’t have to pay for printing
presses or fuel to deliver editions.
effort comes as publishers look for ways to boost digital revenue to offset
declines in print.