Sony Ericsson unveiled its long-awaited PlayStation
smartphone, and said Verizon Wireless would sell the model in the United
model, named Xperia Play, will open better access to the world’s largest
smartphone market for a 50-50 venture of Sweden’s Ericsson and Japan’s Sony Corp.
Ericsson also unveiled two other smartphone models running Google’s Android
software and said it plans to launch at least eight Android phones this year.
has risen fast to be the platform of choice for many smaller phone makers who
have rolled out dozens of similar models to battle against Nokia and Apple.
Nordberg, Chief Executive of Sony Ericsson, said the firm will focus increasingly
on growth this year, after turning profitable in 2010.
said the company aims to grow both revenue and profits in 2011.
new models will go on sale from early April, leaving the group with an awkward
gap having already had to slash prices to attract Christmas shoppers to its