Foster’s Food Fair IGA may not normally sell dresses, but shoppers got to admire a stunning red dress on display at the Strand store over the 4 July holiday weekend as part of a healthy lifestyles campaign.
The store, in partnership with the Heart Health Centre, was highlighting the importance of women’s heart health.
The dress on display had been worn by former Miss Cayman 2007-2008, Rebecca Parchment.
“The red dress was designed to build awareness that women are at risk for heart disease and motivate them to take action to reduce their risk,” said Jacqueline Ebanks, director for the Heart Health Centre, an out-patient cardiology clinic.
In addition to the display, women received literature on how to care for their heart health and healthy recipes and nurses from Foster’s Healthy Lifestyles Programme performed blood pressure and glucose screening and provided counselling to participants.
Earlier this year, the Heart Health Centre, along with other health advocates and community leaders, were trained by The National Heart, Lung, and Blood Institute in the landmark US awareness programme The Heart Truth Champions.
“As Champions, we are committed to spreading the message, ‘Heart Disease Doesn’t Care What You Wear – It’s the No. 1 killer of Women’ to the women of Cayman,” said Jodie Kelley, the centre’s education and programme coordinator.
More of the local red dresses will be on display at a variety of location across the Islands as part of the Heart Health Centre’s on-going initiative.
Any organisation interested in hosting the red dresses should contact Jodie Kelley at [email protected]