Read our article in The Chamber Magazine, eversion
There is a wave of change afoot in Cayman that is rapidly modifying the way business is conducted, and even further, the way consumers are searching for products and services.
With 66% of Cayman’s population having access to the internet and mobile penetration nearing 180%, there is no question that Cayman is uniquely poised to capitalize on the opportunities presented in the world wide web.
However, Cayman businesses have to raise their game in the evolution of the virtual world, while finding ways to engage and talk to their customers through social media channels such as Facebook (FB) and Twitter.
Consequently, the days of setting up shop around the corner and expect customers to walk in or depend solely on word-of-mouth referrals is becoming less integral, than having an impactful online presence, when customers are searching the major search engines for a business or its products and services. Therefore, it is incumbent for local businesses to be where their consumers spend most of their time and are looking for information 24/7 – the world wide web.
In recent times, Global Directories – publishers of the Cayman Islands Yellow Pages and CaymanYP.com – has taken a very bold step to become a trusted partner for local businesses in their move into the online world. The company recently rolled out a range of E-Products for all levels of businesses; a small restaurant wanting a professional website, to a multi-chain hotel looking to capture a large share of international and local consumers with an advanced Search Engine Marketing (SEM) programme.
For those with limited to non-existent online presence, Global Directories is now providing online opportunities to create effective, professional and affordable websites and complementing it with Enhanced Profiles on CaymanYP.com – which drives more than 364,380 visitors annually, (approx. 58% are in Cayman).
For those that have existing online presence, they can maximize their online visibility via targeted branding package on banners and tiles in CaymanYp.com
Global Directories’ cutting edge online marketing solutions also include E-Videos to help businesses tell their story in a compelling and visually attractive way, while marketing it on YouTube, Facebook, and on CaymanYP.com. But, the key driver to maximum online visibility and measurable results is through a customized Search Engine Marketing programme, which brings local and international buyers and sellers together via the major search engines such as Google, Yahoo and Bing.com
According to Global Directories Online Sales Manager, Joseph Mohay, the company is bringing the right mix of online marketing solutions to our customers, while making it simple and cost-effective.
“Our team understands how to make the web work for local businesses, while complementing their exposure in the print Yellow Pages, which is distributed in the Cayman Islands. Businesses feel that we are their trusted partner as they have come to rely on us to bring ready-to-buy customers to their business for over 25 years,” Mr. Mohay noted.
“To be successful today, businesses need to be much more dynamic and find ways to set themselves apart from their competition both online and offline,” the online specialist emphasised.
To sum it up, businesses – that open up all doors to their business when local buyers are searching through the Cayman Islands Yellow Pages, CaymanYP.com, and the major search engines like Google, Yahoo, Bing.com and social media channels – will have significant impact to their overall marketing efforts.
Global Directories has established partnerships with a team of highly competent and accomplished online marketers and web developers to deliver a wide range of E-products to businesses.
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