The Flowers Sea Swim has a history of boosting local charities.
Over the years, especially since Hurricane Ivan in 2004, the spectacle has benefitted the likes of Habitat for Humanity, The Sunrise Adult Training Centre and Meal on Wheels. This year, the worthy cause was Feed Our Future Cayman, which provides lunches to needy school kids.
Chairwoman for Feed Our Future Cayman Stacey VanDevelde states the group is pleased to be associated with the event.
“Feed our Future is honoured to have been selected as the charity for the 20th anniversary Flowers Sea Swim, which is now an internationally recognized and sought out event of great success,” VanDevelde said. “The decision to appoint Feed our Future as the receiving charity for the 2012 swim event provides our foundation a huge boost in many ways.
“For the Flowers family, who are highly regarded locally and internationally for their business acumen, integrity and generosity, to appoint Feed Our Future speaks volumes for our foundation and our cause. It has been a privilege to work with Frank Flowers and Dara Flowers Burke and we enjoyed being a part of this exciting event.
As in previous editions, registration proceeds from the swim went to Feed Our Future. It figures to be a significant financial windfall for the group as last year’s cause, Meals on Wheels, received over $33,000. For 2012 the swim, which marked its 20th anniversary, saw a record turnout as over 900 registered and some 848 people turned out for the one-mile challenge.
For VanDevelde, the importance of the swim stretches beyond these shores.
“The annual Flowers Sea Swim is one of the largest, if not the largest, on-island community supported events. This event in particular guarantees the appointed charity a certain degree of funding as the Flowers family have made an ongoing commitment to donate all registration proceeds to the local charity as appointed.
“Above this, the high-profile nature of the event and the local and international attention it attracts from the media and the community results in a huge boost of awareness and profile raising for the charity, its mission and its work, without the charity having to carry the burden of the high costs typically related to such public relations.”