The Canadian market has been “the most consistent” of major source markets for Caribbean tourism.
It is also the only source which has increased during the past five years, said Hugh Riley of the Caribbean Tourism Organization.
Mr. Riley was speaking at Caribbean Week in Toronto and said that in the light of the economic turmoil, the market had “displayed the greatest buoyancy”. However, he also sounded a more guarded note.
“While the numbers keep increasing, the research shows that visitors from this market are also spending with great caution. Average daily spending by Canadians in one of our member-countries in the last quarter, for instance, is estimated to have declined by as much as 14 per cent. How this translates to total spend in the destination depends on the total arrivals and their length of stay.
“Canada has accounted for around 14 per cent of total arrivals to the Caribbean for the past five years,” he said.