LIME set to become player in television

The Cayman Islands could soon see a new player in the cable television marketplace.

LIME Cayman Islands has announced that it has been awarded a television license by the Information and Communications Technology Authority of the Cayman Islands, thereby allowing it to start working on providing television services to subscribers in the Cayman Islands.

Tony Ritch, general manager of LIME Cayman Islands, said this is fantastic news for the company as it can now push ahead to bring the project to the local market.

“We already have alpha testing taking place with some of our LIME colleagues and the next move is to get the TV experience centre opened in our Galleria Store as quickly as possible and move to beta testing with some select customers. We are looking to go to market by the middle of March,” he said.

The TV experience centre will allow customers to test drive LIME TV as a showcase of the new broadband speeds that fibre will offer. The rollout of a LIME television service will coincide with the rollout of fibre to the home as well.

“While we have been deploying fibre across all three islands since 1991, this has mainly facilitated many of our top business customers and provided backhaul transport for other operators, but we are clearly keen now to make it available to our consumer segment. Coupled with LIME TV, we will now secure a prominent Quad-Play position offering Voice, Internet, Mobile and Television,” Mr. Ritch said.

Fibre to the home will deliver digital information including phone, video and data more efficiently than tradition copper cable, according to Daniel Tathum, head of retail sales for LIME.

“This is an exciting product for LIME and we are finally putting the E in LIME with entertainment. The product will have a set top box and will run over your Internet on dedicated bandwidth.

“If you’re like most people, you’re doing – and expecting – a lot more of your Internet like increased interactivity, rich media and uploading and downloading pictures and video. More large files are moving across the cyberspace network these days, and experts expect that trend will only increase,” he said.

In spite of the speed improvements offered by fibre to the home, this will not be a prerequisite for LIME television service and access to the service will be available over the existing copper cable infrastructure. However, the company will have to change out certain network elements in order to deliver the service and these equipment changes will have an influence on how the service is rolled out.

According to Julie Hutton, marketing manager of LIME, the television service will be provided via a separate virtual circuit on the customer’s modem. “This will not impact your broadband speeds while watching TV. The only exceptions are for customers who are served by copper and are currently on the fringes of our network. We may have to roll back their speeds if it is greater than 6 [megabytes per second] in order to accommodate TV,” she said.

LIME TV will be launched at the experience centre in the Galleria Store by the end of November.

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