It would seem that creating a meme is pretty easy

First impressions  

Unless you’ve been living under a rock, you’ll be familiar with the phenomenon that is the Internet meme. Described by Wikipedia “an activity, concept, catchphrase or piece of media which spreads, often as mimicry, from person to person via the Internet,” memes are all over the Web, and are particularly popular throughout social media. 

Horribly uncool as I am, I didn’t know until recently that it was pronounced “meem.” There I was, being let loose on the world with my grating “me-me” without any knowledge of the horrible mistake I was making. Probably right up there with saying “Ver-SAYCE” when talking about that lady Donatella; but I digress … 

Probably my first introduction to memes was “I Can Has Cheezburger?” which featured cats in various different poses with sometimes hilarious wording accompanying them. This was started in 2007 by Eric Nakagawa. Since then the whole meme thing has exploded. 

Still don’t know what I’m talking about, grasshopper? Well, perhaps your first task is to go to Google and search for memes, and then once you have that “a-ha” moment, your second task is to download the Meme Producer app so you can create your own. 

(Nuts! Even as I write this, I’m still saying “me-me” in my mind. “Meem,” Vicki, “MEEM!”) 

How it works  

This could not be an easier app to use, as really it requires you to do very little. It starts off with a suggested image, such as a picture of Willy Wonka, or a velociraptor, or “The Most Interesting Man in the World.” Take a look down the left hand side of your screen and you’ll see a host of other images that you can tap to switch out with the main picture. 

Don’t find one that you like? There are more choices, which will cost you money, or you can choose one from your camera roll on your device instead – either a picture you’ve taken, or one you’ve grabbed from elsewhere. Simply tap and hold your finger on the image before you, and choose the trash can symbol to delete it. If another replaces it, repeat this process until you have a blank background with a star in it. Now tap on the camera symbol along the bottom to choose one of your stored images. 

So now you’ve got your image, it’s time to add the text along the top and bottom. Tap the photo quickly and the text fields appear. Don’t be put off by how restrictively short the fields seem; they’ll each accommodate a good amount of text. The app automatically shrinks the final size of the font depending on how much you type. 

Figured out what you want to say? Then tap “change” to see your wording at the top and bottom of the image. Don’t worry if you’ve made a mistake; you can just tap the image again to take you back to the text fields so you can tweak them as necessary. 

When your masterpiece is finally done, it is time to unleash it on the Internet. Share it via social media, email or message it. 

You can also save it as a photo on your device, print it out, or assign it to a contact. 

Want me to blow your mind? You can have two images, or even three in your one meme. Just add them as you did before. You can also arrange them in a particular order by tapping and holding again, followed by choosing “Move Up” or “Move Down.” 

When I tried it  

I was pathetically excited to find this app; almost as excited as I would be if I found a classic Donkey Kong app. I suppose I should have realized that there would be myriad meme creator apps out there, but then we come full circle to my heinous mispronunciation, so let’s just accept that I’ve had some catching up to do here. 

Of course, once I had the app – the power in my hands – I couldn’t think of a single thing to create. I didn’t want to make any old meme just for the sake of it, so I wracked my brain and finally came up with something. It was July 4 – Independence Day, and I’d always called it British Thanksgiving as a laugh. I would create a meme for the latter! 

Sure enough, I got an image of a British flag, and wrote “Happy” along the top with “British Thanksgiving” along the bottom. I posted it on Facebook and it was official – I was a meme creator! Hot dog! 

What diabolical post could I come up with next? I’d have to change my name to “Gru” and get me some minions. 

Final thoughts  

This can be a lot of fun, or not so fabulous in the wrong hands. With great power comes great responsibility. For example, I beg you to carefully consider the placement (or omissions) of your apostrophes, lest some impressionable child or teenager is fed incorrect information. 

As this app is free to download, with only in-app purchases for those who want to be supplied memes, there’s really no reason to not give it a whirl. 

I’ve a feeling that anyone who tries this once will be instantly hooked, and joining the meme movement. That includes me … me! 


Easy to use. Free. Could make you very popular. 


Doesn’t have spellcheck. May turn you into a meme addict. 

Meme Producer

  • Cost: Free (with in-app purchases)
  • Seller: HalfMagnet 
Devices: iOS and Android 
Rating: E for Everyone 
No one is safe from being ridiculed by the meme.


Sit back and let the hilarity ensue.


Cats have been core meme subjects since the phenomenon began.


Look for the Meme Producer icon in the App Store.


My very first meme!