In a locale such as Cayman, one of the most important accessories we own are our trusty sunglasses, and with a plethora of sunglass shops on island, the style and function options are endless. However, locally designed brand Peripheral Life & Style is bringing something extra to the table.
Peripheral’s sunglasses are slightly different. Instead of purely lining the pockets of the producers, a portion of each sale is donated to a participating individual, group or cause of the customer’s choice, who are trying to get ahead in various ways.
Douglas ‘JR’ Cameron
Company founder and Ontario, Canada, native Douglas Cameron, widely known as JR, had his fair share of ups and downs before setting up Peripheral and settling down in Bodden Town with his wife Kiristen Cousins, who is also a partner and co-creator of Peripheral.
After moving to Cayman in 2002 to work at the Seaview hotel, Cameron was robbed twice, once at gunpoint, experienced the wrath of Hurricane Ivan, and repaired people’s roofs and gardens in the aftermath.
Over the next seven years, he experienced a roller coaster of success and loss, which culminated in being “rolled over” and leaving Cayman in 2010. “My world was crushed,” he said. The years that followed held a silver lining, however, as he enjoyed success in commercial real estate and met his soon-to-be wife. This also allowed for a period of reflection.
“After getting rolled over, I was forced to step back and look at life,” said Cameron. “I met some amazing people, and one of them guided me with the questions, ‘What makes you happy and how do you really want to spend your day?’ The answer to both of those questions was, ‘Helping people chase their dreams,’ and thus Peripheral Life & Style was born.”
The company concept was created in 2011, and two years were spent developing Peripheral’s ideas, researching manufacturers and forming partnerships. Many potential partners were anxious about a company which, as Cameron said, “is based on positive community impact first, and making money second.” However, they found a perfect match with Fritz McPherson.
Cameron returned to Cayman in 2012, and in 2013 the first product landed on island, ready for charitable event Movember.
Cameron and his partner design the sunglasses and consult with the team at Optical Outlook, as well as customers. Manufacturing takes place in Taiwan.
Peripheral currently has more than 30 color combinations and 11 different frames in their Support Series, made from polycarbonate injection plastic, with UVA and UVB protected polarized lenses.
This fall, their high-end fashion and function Signature Series of handmade Italian glasses will be launched, created in Milan, Italy, and featuring anti-scratch, anti-glare, oleophobic, hydrophobic and polarized properties.
According to Cameron, the mission of Peripheral is “to empower individuals or groups to overcome social and financial boundaries to achieve their goals and dreams.” The list of individuals, groups and causes who can be beneficiaries of portions of Peripheral sales reflects this mission. The extensive list includes the Cayman Islands Cancer Society, the Cayman Islands Humane Society, the Cayman Islands Rugby Club and Grow Up Hydrogarden, and numerous individuals pursuing their dreams, from wakeboarders and kitesurfers to artists, parkour athletes and even Alba the dog from the Humane Society.
Those interested in joining the list can contact Peripheral through the website. “We are very open to help support any dream, but we do reserve the right to be selective based on the morals of our team and brand,” said Cameron.
Purchases can also be made at local retailers including Waterman Cayman Surf Co. & Outfitters, 3FortyFive, Arabus, the golf shop, tennis club and pool side at The Ritz-Carlton, Grand Cayman, with 10 percent of manufacturer’s suggested retail price donated to the cause of their choice.
Customers can purchase Peripheral sunglasses and see the full list of possible beneficiaries the website peripheralls.com. By adding the individual, group or cause of their choice to the shopping bag along with their sunglasses, 50 percent of the sale of Support Series sunglasses, or 10 percent of the upcoming Signature Series will go to their beneficiary.