Hurley’s supermarket is partnering with Cayman Airways Limited to allow members of the store’s maX Rewards Programme to convert their shopping points into Sir Turtle Rewards air miles.
The store said the partnership marks a major milestone in local loyalty programmes, connecting everyday shopping with air travel rewards, similar to the UK’s Sainsbury-Avios partnership. Through the collaboration, Hurley’s maX members can now turn their purchases into flight opportunities with Cayman Airways.
Hurley’s maX points already has several other long-standing partner brands, including C3 for home TV and internet, Clean Gas for propane, Quality Pharmacy for eligible prescriptions and health items, It’s Your Party for celebrations, and Vital Yoga & Spin Bar for fitness and wellbeing. According to a press release from the store, points earned with those partner can be rolled together and converted into Sir Turtle Miles.
Converting the maX points to air miles can be done directly through the Hurley’s maX app, which won the Cayman Islands Marketing Professionals Association Best App Award in 2024.
Randy Merren, director of Hurleys, said in the release, “We’re thrilled to bring our customers this first-of-its-kind partnership in the Cayman Islands. Our goal has always been to reward our shoppers beyond the grocery aisles – and now, their loyalty can take them around the world. The fact that they can do it all through our award-winning app makes the experience even more rewarding.”
Cayman Airways’ executive vice president of commercial affairs and chief financial officer, Paul Tibbetts, said, “Cayman Airways is thrilled to partner with Hurley’s on this innovative and historic rewards initiative. This collaboration is a key part of an exciting new chapter for Sir Turtle Rewards – one that is focused on giving our customers more everyday ways to earn miles, as well as more meaningful and flexible ways to use them.
“By turning everyday shopping into rewarding travel opportunities, we are bringing the benefits of our loyalty programme closer to home, and making them simpler, more accessible, and more valuable for our community.”
The Hurley’s maX and Cayman Airways partnership officially began on 13 Dec, an occasion marked by a community launch celebration at Hurley’s Grand Harbour location.
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