Please the accompanying photo of a London taxi seen recently by me in London.
This ad campaign will produce no or low results. The ‘Cayman Islands’ at the right is almost invisible unless you are looking for it. ‘Welcome to VaCay’ is meaningless to the average Londoner.
A few minutes later I saw an ad for Barbados on a bus showing ‘Winter is optional…. Barbados’, along with photo of someone in the sun.
The Cayman Islands needs a competent ad agency.
Norman Linton
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a complete wast of money. should have ben spent on sand for 7 mb.
I forgot to add:
In almost invisible type on the left try to read: “Vacation can’t find a spot. VaCay creates its own.”
Can anyone please explain what this means?
Remember a taxi travels at up to 20mph in central London, giving someone just a couple of seconds to understand this ad.
I think it may be a prize winner in the worst UK advertising campaign of the year.