Cayman Islands businesses are using Weststar’s reach to target their potential customers with laser-like precision.
This intelligent approach to advertising has revolutionized the way businesses can use broadcast media, explains Shawn Wilcox, general sales manager.
‘TV is sight, sound, motion and emotion,’ Wilcox said. ‘That makes it powerful right there. But then we go further. In addition to Cayman 27, we can target 24 other channels, right down to the specific program.’
Wilcox says the data mined by a marketing research firm allows advertisers to pin point the viewers they want to see their commercial with impressive accuracy. He says it’s not broadcasting, it’s ‘narrowcasting’.
‘For example, if you have a business that sells car parts or services,’ said Wilcox, ‘I can put your commercial on during a program about fixing up cars. We can target age, gender, job, and nationality.’
Wilcox says customers get full service, producing commercials ‘from start to finish’ with all the creativity needed provided. Client feedback is welcome during the entire process, he said.
The cost for getting your message on TV varies according to the packaged selected. ‘I have clients who pay as little as $300 per month and are thrilled with the results,’ said Wilcox.
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