Kids have taken control of the airwaves.
Across several radio stations in Cayman you can now hear kids speaking to kids about the benefits of exercise and healthy eating. This is part of a series of public service announcements created with St. Ignatius school sponsored by Generali Worldwide as part of the Be Active program – a program designed to encourage healthy eating and activity in kids ages 7-12.
Students at St. Ignatius recently recorded radio spots to encourage kids to try new sports and get out and get moving. For example, Taurean Cox (student and pilot project participant) contributed:
Be active at any age
It can be as simple as
Washing the car
Tidying your room
Mowing the lawn
It can be as fun as
Walking or jogging around your neighbourhood
Biking with a friend
Skateboarding and even
Playing an old favourite – Hopscotch
Be active in the Cayman Islands!
As part of the development program, students also contributed designs for posters promoting healthy activity and storyboards for television commercials. Commercials will be produced in April and run across some of the major networks in Cayman including CNN, TNT, Food Network and Nickelodeon.
To listen to the radio ads, visit: www.cic-generalihealth.com/news.htm.
In 2007, Generali hopes to partner with other organizations to continue to introduce program materials and activities in more public and private schools.
For more information about the Be Active program and how your organization can get involved, please contact Jennifer Williams, program coordinator, [email protected], or Gary Carroll at Cayman Insurance Centre, Generali’s local partner, 814-7236.