Key to Cayman, the country’s premier tourism publication, has once again boosted much-needed CITA funds.
A whacking 10 per cent of net advertising profits is donated twice-yearly to the tourism association after the magazine is published.
Key to Cayman is printed in the summer and winter, packed full of essential information for visitors and residents.
With high-quality photography and professionally-written, informative articles, the Key is a must-read for anybody who wants to explore Grand Cayman and the Sister Islands.
Over the past 14 years Cayman Free Press, which publishes Key to Cayman, has given more than CI$750,000 to CITA.
‘These royalty payments are a major fund-booster for CITA’S budget and the cash-injection is well received by members,’ said publisher Brian Uzzell.
‘This is an ongoing situation and we are always delighted to help CITA as it struggles to balance revenue with providing an excellent service for visitors, and value to the organisation’s members.’
The Cayman Islands Tourism Association represents all areas of the tourist industry, with a goal to provide support for members so that they, in turn, can offer excellent service and facilities to visitors.
Key to Cayman is the official tourism publication of CITA, with complimentary copies made available to every visitor coming to the islands.
It is distributed at the airport, all tourist venues and facilities, Department of Tourism information offices, as well as in hotel bedrooms.
‘On behalf of the Cayman Islands Tourism Association, I want to thank Brian Uzzell and Cayman Free Press for their continued support over these many years,’ said Ken Thompson, executive director of CITA.
‘Key to Cayman is an integral part of marketing for our members and its widespread distribution on the islands ensures that visitors are exposed to the many businesses and attractions that make up the association.’
Bookings are now being taken for advertising space in Key to Cayman Summer 2006. To make a reservation or for quotes on advertising rates please ring (345) 949 5111, (345) 323 0122, or email [email protected] for details.