dms deal goes beyond airplay

Besides agreeing to play local music on air, dms Broadcasting, which now owns four Cayman radio stations, has committed to several other measures to help local musicians, Clive Rosteing, president of the Cayman Musicians and Entertainers Association said.

The measures were offered by dms representatives during a meeting held last week to discuss a quota for local music, which was set at no less than one song per hours.

In addition to the quota, dms station HOT 104.1 offered to air a weekly one-hour show entirely devoted to local music hosted by an on-air radio personality, Mr. Rosteing said.

dms Managing Director Don Seymour also offered to produce a local music night at a nightclub once a week, which he hopes to find a major sponsor to fund, Mr. Rosteing said.

‘Details are still to be worked out, but CMEA would take the gate.’

The parties discussed other ways to promote local music as well. The dms advertising department will offer special discounted rates to any bar or nightclub that supports local music at their establishment.

A sound stage at dms studios capable of recording live performances by bands that are able to play live on radio was also offered to CMEA members.

‘[Mr. Seymour] is encouraging our members to take advantage of this offer,’ Mr. Rosteing said. ‘Hopefully at year end, a compilation could be produced, the sales of which could benefit CMEA and local bands.’

Mr. Rosteing said Mr. Nicoletta agreed to speak to the CMEA membership to help them better understand how radio works and how to record with airplay in mind.

Mr. Seymour, who initiated last week’s meeting, said some of the elements of the agreement reached, like the weekly one-hour local music radio show, were offered to CMEA even before his stations came on the air.

‘We really came full circle with this,’ he said.

Mr. Seymour praised Mr. Rosteing as being ’eminently reasonable’ during the talks.

‘We reached a basic agreement within 15 minutes and spent the rest of the time discussing other things that could be done to promote local music,’ Mr. Seymour said. ‘It just shows you that good communication is the key.’

Mr. Seymour said his stations have already implemented the one-local-song-per-hour policy.

The agreement with dms is a major step in resolving differences between CMEA and radio broadcasters over the airplay of local music, Mr. Rosteing said.

In addition to that agreement, Mr. Rosteing said he had a draft agreement from other radio stations, including the Hurley’s Entertainment Group stations, VIBE, Heaven 97 and Radio Cayman, that came out of discussions in a recent meeting with representatives of those stations.

Mr. Rosteing said he was going to make some suggestions about the draft agreement and he hoped to have it back to the broadcasters this week.

‘We will soon have all radio stations agree, in some form or the other, to play local music in a way CMEA agrees to,’ said Mr. Rosteing.

The need for more local music was also discussed at last week’s meeting.

‘A steady supply of new music would be of great help to the stations,’ Mr. Rosteing said. ‘I explained that we are just not able right now to keep that up, so they will extend the shelf life of local music a bit longer than foreign.’

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