Streetskill targets traffic signs

As part of the RCIPS’s drive to stamp out road collisions in the Cayman Islands, the service is raising awareness of certain traffic signs and the directions they give to people behind the wheel.

It has become apparent to the Traffic Management Department that some motorists are unaware of what certain signs mean, leading to illegal manoeuvres being made and drivers putting themselves and others at risk, stated a press release.

These signs will be printed in Streetskill’s brochures and handed out to members of the public by police who pull them over and also at community meetings and events.

The Streetskill campaign will continue throughout 2007 with January’s advertising focussing once again on the impact a crash can have on family and friends. Following that, the campaign will focus on a different area of road safety each month.

Also this month an island-wide ‘Dress Down Day’ will be held on 26 January which will enable companies and businesses to support the campaign by them allowing staff to wear the StreetSkill’s T-shirts to work for the day.

All corporations are invited to show their continued support by purchasing Streetskill’s T-Shirts, with their own company logo, for $12. This support will help raise awareness and educate the community on road safety issues and in turn help reduce the number of collisions taking place on the roads.

Following this, Streetskill will participate in dms Broadcasting’s annual car show being held on 27 January. The Streetskill team will be on hand offering advice and information to visitors to the event at the Lions Centre.

Organisers are looking for feedback on the campaign and welcome ideas and thoughts from the community. Residents are encouraged to contact [email protected] – 244-3004 or [email protected] – 244-1762 or [email protected] – 244-5865.

FYI

For more information and to register your support for the ‘Dress Down Day’ email [email protected], [email protected], [email protected] or [email protected] or call 244-1762 or 244-3004.

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