Walkers’ staff plan to take a casual approach to fundraising for local charities.
The firm’s employees have decided to make a greater impact on local charities by donating all dress down day funds to one charity for the year, rather than donating it to different charities each month, a press release reports.
The first to benefit from this new approach will be the Frances Bodden Girls’ Home, a residential home for girls aged 11 to 17 years old.
“We are very committed to the local community. We started dressing down for charity over four years ago and have donated to countless worthy causes on a monthly basis ever since,’ Victoria Hew, director of Human Resources at Walkers, said.
The Children and Youth Services Foundation accepted the donation from Walkers and suggested allocating the money towards two new Behavioural Modification Programmes recently implemented in the Frances Bodden Girls’ Home. Walkers’ monthly dress down day donations will be used to provide meaningful incentives to residents of the home who participate in the programmes.
The Resident of the Month Programme encourages positive behaviour by rewarding good conduct with points. Each resident can earn points for good behaviour in the home and at school.
The resident with the most points at the end of the month is named ‘Resident of the Month” and is presented with several gifts. The “Birthday Programme” builds social skills and encourages positive social interaction by celebrating residents’ birthdays.
Angela Sealey, acting CEO of the CAYS Foundation, commented, “Due to insufficient funds, it has not always been possible for us to purchase gifts for participants in our incentive programmes. This defeats the purpose, and causes inconsistency in the success of the programmes.
‘Walkers’ monthly contribution will ensure that we are able to reward residents for positive behaviour, thus encouraging them to develop into confident and productive adults. We are extremely grateful to the staff and partners of Walkers for this generous donation.”