My name is Walter Kaprielian and some Caymanians may remember me as the chairman and creative director of Kaprielian O’Leary Advertising.
We were hired in the late ’80s and ’90s by the Caymanian government team of Norman Bodden, Harding Watler, Eric Bergstrom, Rudy Selzer, Tim Hubbell and the Cayman Airways then President Tino Gonzales.
At that time The Cayman Islands was far more known as a banking haven than a tourism destination.
All who were then involved will attest to the fact that our first agency recommendation was to keep Sir Turtle and incorporate it into every piece of advertising and sales promotion piece we did.
Our research showed us it had a 100 per cent recognition factor on the island and a 100 per cent recognition factor with anyone who had ever visited the island. It doesn’t get any better than that.
I guess the reinvention of the wheel is the only thing you can count on when new marketing ideas are called for.
Simply put, it ain’t the logo you have to fix; it’s the one piece of consistency you’ve had to the tourism audience over the years. We didn’t design it, but we DID recognize its value. Hopefully, you will, too.