Sir Turtle is the Cayman Islands.
In the years we have been coming there we often admired the fact that Sir Turtle was the symbol of the country.
It is a trademark recognized the world over. Why pay good money for someone to tell you something else is needed? Tourism has not yet recovered from Hurricane Ivan. Changing the symbol will accomplish nothing. Sending ‘We Are Open and Waiting for you’ letters/brochures to your past customers will do more good than tinkering with Sir Turtle.