Digicel is celebrating its fifth year in the Cayman Islands.
Digicel launched in Cayman 3 March, 2004, with the Freedom Concert featuring Sean Paul. The superstar delivered a memorable performance and set the tone for the way Digicel would reshape the mobile landscape using the core pillars of network, value, innovation and service, states a press release.
Within its first year of operation Digicel was providing access to a reliable mobile network, the lowest rates and customer service.
Customers delivered Digicel 33 per cent of the market within year one. Digicel has continued to grow each year.
‘The Cayman Islands has always been one of Digicel’s top priorities in terms of structure and strategy,’ said CEO of Digicel Cayman Victor Corcoran. ‘We were motivated to serve the people of the Cayman Islands because, despite the tremendous progress in development, residents were still at a disadvantage in the area of telecommunications. Our immediate objectives were to reduce call rates, provide the best coverage and services, offer the latest products and keep our customers satisfied with the best customer support 24/7.’
Digicel introduced Digicel World Select, the first post-paid bundled package that includes local and international calls. Corporate customers were also provided with closed-user-groups that allow unlimited calling between subscribers for one low fee. Other value-added services introduced to the Cayman Islands include Call Me, rollover minutes of unused bundle minutes, per second billing, Top-up machines and the first ATM Top-up service titled FlexECard.
Most recently, Digicel introduced the first online Top-up service, Ezetop, which allows prepaid customers to purchase prepaid credit from their computers.
As recently as December Prepaid Broadband was introduced to the Cayman market.
Digicel’s mission to drive development across the Caribbean not only pertains to technological innovation, but also through sponsorship of social programmes and projects, states the release.
Digicel has partnered with organisations such as the Cayman Islands Football Association and the Pirates Week Committee in hosting and staging national events. For those interested in music, Digicel’s events are renowned for the famous international headlining artists such as Sean Paul, Mya, Barrington Levy and Sean Kingston.
Shortly after Digicel’s launch, the Cayman Islands suffered the onslaught of Hurricane Ivan on 12 September, 2004. The company channelled all efforts humanly possible to assist in the recovery to bring relief to those in need. The company allocated US$1.5 million to the restoration of the islands through the provision of housing, generators and basic supplies such as food, clothing and medical items. Similarly, on 7 November, 2008, after Hurricane Paloma, Digicel air-lifted its rescue team of engineers and employees into the disaster zone to assist residents of the Sister Islands. The company also distributed necessary supplies post-Paloma ensuring that everyone received relief in one way or another.
‘Challenges test our character and provide us with an opportunity to show our inner strength. Despite the damages from Hurricanes Ivan and Paloma, the resilience of the Cayman Islands and their willingness to rebuild and start over shows the true strength of a truly courageous people. Digicel will continue to always make its contribution towards the development of the well-being of the community,’ said Mr. Corcoran.
Digicel has also excelled in customer promotions.
Some of the more memorable prizes include the give-away of a Hummer H3, the Lexus IS 250 and $40,000 cash to the winner of Christmas 2008 Money Tree Promotion. The company also launched the first Talk for Free campaign to the Cayman Islands, offering 30 free minutes on calls. In true Digicel style, the company’s 5th anniversary is defined by its biggest promotion yet. With the launch of its Top-up & Drive VW Beetle giveaway, three lucky customers will each drive-away a new VW Beetles. Customers can enter by purchasing Top-up of $10 or more on their prepaid mobile phones or Broadband, or by paying their bills before the due date.
‘Digicel continues to search for new and better ways to satisfy its customers. The company repeatedly expresses its appreciation to the Cayman Islands and its customers for their support. We listen to our customers and the community, and where possible, proactively provide solutions to improve lives and lifestyles. Thank you for five wonderful years, we are looking forward to many more great years,’ said Mr. Corcoran.
For more information on Digicel’s products and services, visit www.digicelcayman.com or call 345-623-3444. Alternatively, visit one of Digicel’s 12 dealer stores island-wide, including the Digicel Flagship store at 45 Market Street, Camana Bay.