CFP undertakes media survey

Cayman Free Press is embarking on the most comprehensive media survey in the Cayman Islands this week.

It is being done in collaboration with global media research company Nielsen.

The survey of more than 400 people on Grand Cayman will be conducted over the next two weeks.

Trained interviewers will select random households at which to interview residents in the survey.

‘We ask those that are selected to take part in the survey to please assist us. The survey will be fully confidential and will help us determine how best to shape our products to suit the needs of our readers. Without the public’s involvement this would not be possible,’ said CFP Marketing Supervisor Anne Mason.

The interviewers will wear identification badges.

Once the surveys have been completed they will be sent to Nielsen for independent analysis. Once the information is returned the results will be available for clients of the Cayman Free Press to review and use at no cost.

‘A number of the surveys that have been conducted on island in the past were only for those that paid to be included. The Cayman Free Press saw this as restrictive and wanted to benefit the wider audiences of both its clients and readers,’ said Ms Mason.

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