Puma’s Caribbean profile soars

With the world’s fastest man, Usain Bolt sporting the German based sports goods manufacturer Puma logo at the Beijing Olympics and Berlin’s World Championships, Puma, the lesser known, of the sports goods giants, behind Nike and Adidas has become a household name.

Building on the success of Beijing, the Caribbean region rocked the Berlin Stadium, where way back in 1936 Jesse Owens rammed the theory of a ‘master race’ down Adolf Hitler’s throat by winning four gold medals. Bolt’s heroics must have Hitler spinning in his bunker.

Puma intends to build on the solid foundation in the Caribbean. Word has it they are showing an interest in the Caribbean Awards Sports Icons, the only award ceremony of its kind in the region, which hosts its second event at the luxurious Breezes Nassau, Bahamas on 20 November, where a host of regional and international sporting icons will descend.

Commonwealth and Caribbean athletes are now the elite athletes, on the international stage. Corporate conglomerates are queuing up, cheque book in hand, to cajole and seduce the manager-agent of those respective athletes.

The Caribbean Sports Awards Icons was first held last year in Jamaica with great success. Jimmy Adams, Mike McCallum, Aleen Bailey and Michael Frater were just some of the many sports stars that attended the event.

This year’s awards is again organised by Al Hamilton, a Jamaican based in London. Hamilton has been running the celebrated Commonwealth Sports Awards since 1980 and when he holds the annual event again next month in Leeds, England, guest of honour will be former heavyweight champ Lennox Lewis who has attended CSA many times, including in Ghana in 1998.