Tourism leaders must be creators

Global and local tourism leaders discussed
the future at a seminar last week.

The third Annual Tourism Outlook took
place at Montego Bay, Jamaica, where that country’s tourism
minister, Edmund Bartlett, challenged attendees to become ‘creators of the new
tourism architecture.’

That means new markets, new technology,
new investment, new partnerships and new communications processes, he said.

Challenges

And despite recent challenges there
are opportunities regionally and globally to bounce back, Mr. Bartlett said in a speech at the opening
ceremony.

“We are here, we are surviving and
some are growing. I believe that if we are serious about growth, we can achieve
it, even in a recession.  For example here in Jamaica,
even though our key US and UK
markets had economic challenges, we experienced an increase in arrivals in 2009
– proving that growth is possible even in a recessionary period.

“Our thinking has to be not just
out of the box, but thinking without any box at all.  We need to throw away the box,” he told
delegates.

The two-day seminar was held at the
Ritz-Carlton, Montego Bay and was co-sponsored
by the World Tourism Organisation.

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