Jam infused with Princess Di’s hair

Sam Bompas wants breakfast to be
fun, a chance to start the day with food to fuel the body and stimulate the
mind – and get some intriguing conversations started. What better way to do
that than with a spread of Milk Jam infused with a speck of Princess Diana’s
hair. Yes, you read that right, Princess Di’s hair.

If you’re thinking that doesn’t
whet your appetite, he has a few alternatives: How about a jam of absinthe and
pineapple with sand from the Great Pyramids or plum and oak jam with wood from
the British warship The Victory, Lord Nelson’s flagship at the Battle of

Bompas isn’t kidding about trying
to sell you on jam with Lady Di’s hair. But he is trying to get your attention
– and is it ever working.

Word of the jam that may include
the golden locks of the beloved has spread globally online – with instant
reactions ranging from stomach-inducing nausea, outrage of a publicity stunt or
just straight confusion. Long term, Bompas hopes the public will be appreciating
his creations as works of art.

Which, ironically, is how all this
got started.

Bompas, who
founded Bompas and Parr in London, England
with his school friend, said
he has worked for a long time on merging architectures, arts and food to create
a “magical” and palatable experience. So when he was asked to create
something for a surrealist art show at London’s Barbican Art
– which includes
exhibits by Salvador Dali and Rene Margritte – he too wanted to jump outside
the box. Enter the “occult jams” – known for jams infused with
different objects in a search for eternal life.

Bompas decided he wanted to push it
to the limit – to see how far he could go with infusing some of the strangest
objects, but also ones we can all relate to – by putting them in his jam. So he
got on eBay and purchased locks of Diana’s hair and got together his other
ingredients to start preparations.

“We wanted the jams to have
these weird and wonderful ingredients,” Bompas said. “By using things
like sand from Egypt, hair from Princess Diana,
if you are going to choose an odd ingredient, choose one that everyone can relate
to. It can open up those conversations, and it will. Everyone can have those
conversations about how they feel about it – it’s the eternal debate of what is
art. What has started out as art itself has become a product with a lot of
major retailers.”

Perhaps Bompas has Princess Diana
to thank for that, because now the founder is preparing to make the jam
available through retailers worldwide, instead of just the store at the Art
Gallery (where it sells for about $7 a jar). Bompas said the jams have been
through all the normal testing procedures to ensure safety and shelf-life


Bompas and Parr is selling milk jam, which the label touts as being infused with a speck of Princess Diana’s hair.
Photo: File