Boatswain’s Beach name is no more

The Cayman Turtle Farm is
rebranding, losing the Boatswain’s Beach moniker for the more descriptive Cayman
Turtle Farm: Island Wildlife Encounter complete with a new logo and new vision
as part of the efforts initiated this year to restructure and revitalize the
organization.

The move was announced on Friday
by the Turtle Farm’s Managing Director Tim Adam, who noted the Turtle Farm’s new
vision statement was to be “the Cayman Islands’ premier tourism attraction where
visitors and residents enjoy a world class experience, showcasing Caymanian
wildlife and heritage while hosting an internationally renowned research and
conservation for sea turtles”.

Since taking on his position at
the end of January, Mr. Adam has been working with the Turtle Farm’s board to
turn around the money-losing Farm’s finances.

He said the hope is the new name
will make it easier to market the attraction both locally and internationally
with an already popular existing brand, to inform local and overseas visitors
about the range of interactive wildlife experiences that can be found at the
23-acre facility, and to expand cooperation with domestic and international
tourism operators.

The new name and the logo, which
features a turtle, a parrot, a shark and a silver thatch frond, are designed to
remind visitors about the attraction’s many different features in addition to
the turtle farm which include an aviary, crafts and cultural activities, and
shark-feeding tanks.

“We are renewing and
revitalizing our relationships with traditional tourism partners such as the
cruise ship organizations, the local Department and Ministry of Tourism
officials, Cayman Airways, the Cayman Islands Tourism Association and the
various visitor attractions in the Northwest Point neighborhood as well as
implementing new marketing strategies to reach our objectives,” Mr. Adam
said.

See the full story in next week’s editions of the Caymanian Compass…

 

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