Digicel invests in George Town

Digicel has bucked the recent trend
of businesses leaving George Town by completely renovating its Royal Plaza

The store, which had outgrown its
brand identity, according to Commercial Manager Stephen Bannon, was completely
gutted about three weeks ago.

After having finished Digicel’s
flagship store in Camana Bay, the decision was made to invest in main town
George Town, he explained.

“It has been a very quick
turnaround of a store from start to finish,” Mr. Bannon said.

In the meantime, Digicel moved a
temporary store into the neighbouring business premises. “We would like to
thank our colleagues next door for assisting us,” he said. 

The benefits of the renovation for
the consumer are a fresher looking store, more and more up-to-date stock,
clearer promotional information with official promotion stands and Digicel
signs and new TV touch screens, highlighting the latest promotions, Mr. Bannon

Online touch screen monitors
provide information on the phones that are in stock and their features.
Customers can also go online in the store to see how Digicel’s broadband
service works and sign up for it.

“Digicel is delighted with our
beautifully renovated Royal Plaza Store.” said Digicel Cayman CEO Victor
Corcoran. “I would like to compliment the many talented local craftsmen and
staff who have made this store a reality.”

The building work alone represents
a significant investment for a renovation, said Mr. Bannon. In total the store
has brought Digicel’s investment in Cayman to over US$33m, Digicel confirmed.

The new-look brighter store with
more products and better service already seems to have paid off. “This store
historically had never done many post-paid contracts, and they did 18 alone
this week,” Mr. Bannon said.

In a next step the entrance area
will be replaced with an all-glass store front, he said, and a new painting of
the store front building has been proposed to the landlord.  


Digicel’s newly renovated Royal Plaza store in George Town.
Photo: Michael Klein.