Brazil is being targeted by the
Caribbean tourism industry.
Speaking at the Caribbean Tourism
Organisation’s leadership strategy conference in Barbados, minister for tourism
Richard Sealy said that direct flights began in June between Bridgetown and Sao
“It would be an absurdity to ignore
the Brazilian market,” Mr. Sealy said.
He added that Brazil is now the
second largest economy in the Western Hemisphere and is growing faster than
anywhere else worldwide except for China. Brazil is looking for Caribbean
options, and although planes coming to Barbados from Brazil now are between 40
per cent and 60 per cent full, it is a longer-term development project that will
lay the foundation for future growth.
“Just looking to the United Kingdom
[for tourist arrivals] is extremely short- sighted,” he said.
Richard Skerritt, minister for
tourism and international transport for St. Kitts and Nevis, added that his
islands consider Brazil a future market, albeit one that would not come into
play for around two more years. Representatives for the Eastern Caribbean
Island have already held meetings with Brazilian officials, he noted.
Mr. Skerrit said present room stock
is not sufficient, and because St. Kitts and Nevis is not a mass-market economy
or destination, they must be very selective and highly targeted in their
policy. Therefore, the focus would be on high-end Brazilian travellers.