Tourism awards nominations sought

A call has gone out to travel and tourism organisations for suggestions for the 2011 World Travel Awards.

According to the travel awards office, these are the highest accolades in travel and tourism and identify and recognise excellence within the worldwide industry.

“Last year’s self nominations rose an outstanding 50 per cent compared to the previous year and in 2011 the competition is set to be the fiercest yet as companies and destinations realise the commercial benefits and kudos that comes from winning a World Travel Award,” said Lauren Brady of World Travel Awards.

The awards are both on a world level and regionally. Entry is now open for categories in Africa, Asia, Australasia, the Caribbean, Central America, Europe, Indian Ocean, Middle East, North America, South America and throughout the world. Nominations and entry forms are available from the awards site. Destinations, individual businesses and individuals can self-nominate plus candidates are chosen based on the votes gained the previous year. All nominations are vetted by industry experts.

“Issues such as customer relations to creativity, quality of service, standards, guest satisfaction, product innovation and business acumen will be included in this review. The stringent process of vetting and qualifying takes place throughout the course of each year,” explained the awards representative.

The awards are ultimately voted for by travel agents, tourism professionals and the general public. Cayman drew a blank in the 2010 awards, which were dominated by Jamaica.