A Miami Beach Event Space. Parking Space, Too

MIAMI BEACH, Fla. — For her wedding over the weekend,
Nina Johnson had worked through a predictable checklist of locations in town:
hotel ballrooms, restaurant halls and catering outfits.

In the end, though, she opted for the most glamorous,
upscale and stylish setting she could find — a parking garage.

“When we saw it, we were in total awe,” said Ms. Johnson,
26, an art gallery director. “It’s breathtaking.”

Parking garages, the grim afterthought of American
design, call to mind many words. (Rats. Beer cans. Unidentifiable smells.)
Breathtaking is not usually among them.

Yet here in Miami Beach, whose aesthetic is equal parts
bulging biceps and fluorescent pink, bridal couples, bar mitzvah boys and
charity-event hosts are flocking to what seems like the unimaginable marriage
of high-end architecture and car storage: a $65 million parking garage in the
center of the city.

They are clamoring to use it for wine tastings, dinner
parties and even yoga classes. Or taking self-guided tours,
snapping photographs and, at times, just gawking.

Created by a colorful Miami developer and a
world-renowned architecture firm, it appears to be an entirely new form: a
piece of carchitecture that resembles a gigantic loft apartment, with
exaggerated ceiling heights, wide-open 360-degree views and no exterior walls.
The structure, 1111 Lincoln Road, is so distinctive that Ms. Johnson put its
image on her 230 wedding invitations.

It is, in many ways, an ode to Miami’s flashy automobile
culture. Rather than seeking to hide cars, as garages have done for decades, it
openly celebrates them.

While car enthusiasts rejoiced, eager to showcase their
Aston Martins and Rolls-Royces, something unexpected happened. Ordinary people,
many from far beyond Miami, came too — with no intention of parking there.

“I went to the top and worked my way down,” said Peter
Lampen, an architect who traveled 1,200 miles from New Jersey to see the
seven-story garage.

Ben Traves, a graduate student, has taken so many
photographs of the building that security guards have shooed him out. “I am
just really drawn to it,” he confessed the other day as he toted his camera
around the structure.

The garage has an unlikely back story. Its developer, a
contemporary art collector named Robert Wennett, bought the property in 2005,
inheriting a drab-looking bank office and an unremarkable parking lot at the
corner of two well-known boulevards, Lincoln and Alton Roads.

Quirky zoning regulations in the city, which is
chronically short on parking, made it profitable to build a large garage — not
everyone’s vision of a grand gateway to the retail and restaurant-filled
streets that surround the site.

Mr. Wennett, who sprinkles his properties with $1 million
Dan Graham sculptures and admits that he
hates most of the garages he has ever parked in, aimed high, interviewing 10
top architects around the world. He settled on Herzog & de Meuron, a Swiss
firm best known for transforming a power station into the Tate Modern gallery
in London and designing the Olympic stadium in Beijing (known, by its
appearance, as the Bird’s Nest).

Mr. Wennett told the architects that he wanted something
close to the grand hall of a train station — big, airy, light-filled and
head-turning. What they produced, in early 2010, was all those things: a garage
with floor heights of up to 34 feet, three times the norm; a striking internal
staircase, with artwork embedded in its base; precarious looking (and feeling)
ledges that rely on industrial-strength cable to hold back cars and people; and
a glass cube that houses a designer clothing store, perhaps the first in the
middle of a parking garage.

In a final flourish, the architects created a soaring top
floor that doubles as an event space, with removable parking barriers. It can
be rented for about $12,000 to $15,000 a night.

“This is not a parking garage,” Mr. Wennett said. “It’s
really a civic space.”

And a private home. Mr. Wennett built himself a large
penthouse apartment on the roof.

A handful of well-known architects have dabbled,
reluctantly, in parking — in the 1960s, Paul Rudolph, dean of
architecture at Yale, designed a giant garage in downtown New Haven. But it
seemed to reinforce rather than buck convention, with its dark corridors and
imposing scale.

The structure in Miami Beach, by contrast, “sets a new
bar for what parking garages could and should be,” said Cathy Leff, the
director of the Wolfsonian museum of design here. Garages in Miami and around
the country, in their attempts to blend in, she said, “become the most identifiable
buildings because they are these big, hideous boxes.”

Not all the reviews are fawning. In interviews, several
Miami drivers grumbled about the cost of parking in the garage — typically $4
an hour, depending on the time of day, compared with about $1 an hour in nearby
municipal lots.

And a few wondered if Miami Beach, already legendary for
its kitsch, should become known around the world for creating a thrilling place
to park. “It says something about the aesthetic down here,” said Lisa Gottlieb,
a film professor who lives in Miami Beach. “I guess this is what we bring to
the table — a fancy parking garage.”

For the ultra-luxury-car set here, however, the garage
has become an irresistible display case to make their consumption more

“I wouldn’t even think of parking anywhere else when I’m
downtown,” said Douglas Sharon, a financial adviser, who steers his gray
Ferrari into the garage several times a week.

Perhaps fittingly, Ms. Johnson was introduced to the
building as a driver, not a bride. Parking her car there, she was taken by the
views and theatrical space, which she softened for the wedding with potted
trees, candles and red roses.

Even so, she acknowledged that it was somewhat tricky
explaining to her guests why she decided to hold her black-tie wedding amid the
concrete, and just above their own parked cars. Some family members wondered if
she was kidding. One cracked a joke about the band playing from the back of a
pickup truck.

“When they saw the space,” she said, “they got it.”