China cashes in on the royal wedding

In a chilly, grimy looking factory in northern China,
women wearing coats to keep out the winter cold sit in rows. In front of them
are tables piled with plain white china plates. The women are hard at work.

Under bright lights they are fixing ready-made designs
onto the plates by hand. The design has a blue border, scrolls and love hearts
around a photo of Prince William and Kate Middleton with beaming smiles.

The lettering reads: “To Commemorate the Royal Wedding
of HRH Prince William to Catherine Middleton, 29th April 2011.”

The women at Tangshan Hengrui Ceramics, a couple of hours
from Beijing, know these are souvenirs for a royal occasion, although some are
not quite sure whose image it is they are adding to the plates.

“I heard it’s for a wedding of a prince and a
princess,” says Liu Ying. “I’m not sure which country they’re from,
but they look very beautiful. I’m sure they’ll be very happy and grow old
together.”

“It’s for the British prince and his fiancee. They
look like a good match, they look very nice, she’s beautiful and he’s
handsome,” says Dai Baohua, who is sitting next to her.

China deals

Within days of William and Kate announcing their
engagement in London in November, deals were being struck in China. The designs
for the plates were produced by a UK firm.

Tangshan Hengrui says it was approached to produce them
because it makes fine bone china at prices competitors in the West can’t match.

Each plate costs around £1 ($1.59) to make, and each
worker at the factory earns on average £10 a day (US$15). The salaries are low
by Western standards, but double the basic wage in many of China’s factories.

The UK buyer wanted 100,000 of the royal plates, but
Tangshan Hengrui is too busy with other orders and could only produce half that
number. Its giant kilns are busy, churning out dinnerware for export to giant
retailers in Europe and America, and high-quality plates for rich Chinese
buyers.

We watched as a batch of William and Kate plates emerged
from firing, followed by a giant platter with a photo of China’s President Hu
Jintao set against a deep red background. The platter will probably be used as
a gift from one senior Communist Party official to another.

On the factory’s display shelves are other huge plates,
one with the insignia of the People’s Liberation Army, another with a photo of
a famous Chinese television presenter.

Tangshan Hengrui was set up a decade ago by the company’s
current boss Ms Li, who was once a worker in a state-owned ceramic factory. It
turns over £2m (US$3 million) of business every year and employs 300 people.

This isn’t her her first royal wedding. She shows me
another giant plate she made last year with a photo of another beaming royal
couple. The plate was a present for Sweden’s crown Princess Victoria

“For William’s wedding we want to do the same,”
Ms Li tells me. “If the royal family can give us a photo, one of his
favourites, then we’ll make a special plate for him, too. It’s a priceless
treasure.”

Tangshan Hengrui plates are now on their way to the UK.
Other firms in China, also hoping to cash in, are shipping royal mugs, royal
teddy bears, even copies of the royal engagement ring.

So when people in the UK buy their royal wedding
souvenirs they will find that many have a made-in-China stamp. China may be on
the other side of the world, and the royal wedding may be a very British
occasion, but here William and Kate’s big day is already translating into big
money.

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