The Cayman Islands Department of
Tourism has appointed a new general manager for its United States office.
Thomas Ludlington will oversee the
operational aspects of the Cayman Islands’ marketing activities in the States
from the New York office. This involves directing its annual advertising and
promotion activities, Internet and direct marketing, brand management and
development, research and reporting, management and development of staff,
operations, administrative and financial management as well as managing US
industry relations and affinity groups, wholesales and other stakeholder
He previously worked at LibGo
Travel, where his roles included vice president, Product USA, vice president of
marketing for Hawaii, Tahiti, US West, and Ski and Director of Advertising.
Mr. Ludlington has 32 years of
experience in destination marketing, managing department’s business plans,
overseeing staff and developing and maintaining supplier relationships
including hotel chains, car rentals and theme parks. His career has involved
expertise in advertising, broadcast and print media, sports marketing, database
segmentation and lead generation strategy.
“I am looking forward to my new
role and to working with the rest of the Department of Tourism team both in the
Cayman Islands and the USA as well as our agency partners to deliver a
results-based management of marketing operations in what is its most
“I am looking forward to the
challenge of leading a holistic and exciting marketing approach for the Cayman
Islands that will result in the increase in visitor numbers, new market
segments and brand visibility that the Islands deserve,” said Mr. Ludlington.
Acting Director of Tourism Shomari
Scott paid tribute to Mr. Ludlington’s strength of experience and expertise in
destination marketing and vacation products, developing and managing
partnership relations in the travel and leisure industry and leading teams in
the previous roles in which he worked.
“Mr. Ludlington is a welcome
addition to the Department of Tourism’s operations, as we seek to increase our
visitor numbers, improve our visibility as a destination and bring new
excitement to our brand and marketing in an increasingly competitive
environment. I am pleased to welcome him to the Department of Tourism team and
look forward to working with him.”