Kelly keen on holding court

Kelly Holding Ltd has quietly been
a big supporter of Cayman sports. With disciplines like road running and
cricket the company has shown it is eager to help grow the scene.

The latest sport to benefit from
the group is basketball. Currently the Cayman Islands Basketball Association
has on a promotion called “Scratch for a Slam Dunk” which features $5 scratch
cards. A top prize of $10,000 cash is on offer along with other giveaways such
as T-shirts, key chains and a 20 per cent discount on apparel at Reflections
Godfrey Nixon Way.

Kelly Holding is helping the
association put on the promotion, which is gathering funds to send teams to the
Island Games and the Caribbean Basketball Confederation Senior Championships in
June and July. CEO Rhonda Kelly spoke about the company’s involvement in the
initiative and the promotion of Cayman sports in general.

“Kelly Holding Ltd came up with the
scratch promotion idea because the association was looking for a unique way to
raise funds to help cover the costs of sending national teams to compete this
year,” Kelly said. “They were looking for something that would allow them to
interact with their fans in a positive way while also raising money. This
promotion gives everyone who participate something back and we thought it would
be really enjoyable for people as well.

“The company has been working in
sports promotion since inception over eight years ago; it is what we do. We are
excited to be working with such a committed organization and have the
opportunity to use our expertise to help them achieve their financial objectives.”

The basketball promotion runs until
14 April and the grand prize draw takes place on 15 April. Tickets can be
purchased at any Reflections store, at all local basketball league games and at
Kelly Holding’s main office on West Bay Road.

Basketball association president
Bryan Hunter states the promotion is about giving back to fans.

“The association is very excited
about this fund-raising endeavour,” Hunter said. “It will not only help our
national team but also give back to the loyal fans who have supported basketball
in Cayman.”

Currently the national women’s
league, which has teams and players like Lauri Webster of the Home Gas Flames,
is in playoff mode with the national men’s league, featuring players like Gary
“Butcher” McLaughlin of the defending champions Wolves, slated to start soon.

Kelly states that promoting
disciplines like basketball is crucial in the push to increase Cayman’s sporting
standards.

“Fund-raising to these local
organizations is absolutely vital. Government funding can only go so far and we
all want our athletes to reach their full potential. To do that they need
international competition. The funds being raised will allow for the men’s
national basketball team to gain this experience. As the mother of a national
athlete, I appreciate this even more. I have seen first hand the amazing things
athletics can do for a young person. Cayman is a community in need of positive influences
on our young people and supporting these efforts is one way every single person
can contribute to that.”

For more
information contact Bryan Hunter on 516-0293.

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