Tortuga Rum Company Ltd has launched the Tortuga Goes Yellow campaign designed to reduce the number of plastic bags used in Tortuga Liquors Fine Wine & Spirits retail stores in Cayman.
The company is giving out free, eco-friendly, reusable yellow totes that hold six bottles of wine or spirits. Customers who refill their tote receive 15 per cent off their purchases.
“Going yellow is our way of being ‘green’ to cut down on waste and help save the environment,” says Robert Hamaty, founder of Tortuga Rum Company Ltd. “We want to end the use of plastic bags in our stores and reward our customers for their eco-friendly efforts, help change shopping habits and encourage the widespread use of quality, reusable bags. It is the right thing to do for our Islands.”