A cube
Better than TV

Appliance manufacturer Electrolux has created a travelling temporary dining concept – a portable restaurant with never-before-seen views – called The Cube. Currently atop the Parc du Cinquantenaire arch in Brussels (its first stop), The Cube is scheduled to pop up on a series of landmark sites across Europe over the course of 2011.

Says Electrolux, “The aim is to create an experience that surprises and inspires with fantastic tastes, gastronomic hints and tips from some of the world’s greatest chefs and never-before-seen views, ultimately stimulating guests to explore their own creative boundaries next time they entertain friends or family at home.”

At each venue a hand-picked resident chef will offer tailor-made recipes using locally sourced ingredients for up to 18 guests per setting. Guests will also be given the opportunity to interact and learn from the professionals while in the Cube.

The kitchen will be on display at the centre of the Cube and the chef will form an integral part of the event and provide an atmosphere more akin to cooking with friends than attending a traditional restaurant.