In yet another step in the Cayman Islands’ inexorable march towards Pottersville, animated trailer-mounted billboards have appeared on the roadsides here on Grand Cayman.
“So what?” you say. “Big deal! There are road signs everywhere, pretentious real estate signs, dangerously placed sandwich boards, amateurish movable billboards, annoying little wire signs, and flapping banners litter the Islands.”
My point exactly.
It is after all just a little thing, a new small arms weapon in the never-ending siege on our Islands’ beauty, tranquillity and traditional Caymanian sensibilities.
Way back when, some unsung Caymanians had the vision and wisdom to greatly restrict and control signage under the Planning Law and its regulations. They understood the not so subtle value of pleasing aesthetics to a tourist destination and to the quality of life for its residents. These Laws and regulations have been systematically ignored, circumvented and vitiated ever since.
The 15 September 2010 Planning Board meeting minutes indicate that the application for a trailer mounted, big-screen billboard was denied. So in addition to the signs being in my opinion, eyesores, they were also in the Planning Board’s opinion, illegal, joining the plethora of illegal advertising detritus festooning our streets.
Often individuals have no ability to affect change to something we don’t like. Politicians astutely ignore our wishes once elected, special interests’ deep pockets trump public opinion and the silent majority remains resignedly silent.
In this case, however, if you do agree that illegal road signs are an unacceptable, ugly affront, then simply take note of the advertisers as they would wish you to do and then do not give them your patronage. While “boycott” may be a term somewhat beyond the mental capacity of many of these cretins of clutter, its effects are not.
Tell them you, as member of the buying public, do not appreciate the garish hawking of their wares and the further cheapening of our Islands in their ill-mannered attempts to make a few bucks.
Gregory S. McTaggart