Campaign against texting 
while driving under way

A media entity is trying to discourage a bad habit on Cayman’s roads: texting while driving.

Paramount Media has organised the campaign along with the sponsorship of Aetna, Butterfield, CUC, Deloitte, High Impact Digital Billboards, LIME, Sign Solutions, Spin 94.9 FM and Vibe 98.9 FM. The goal, according to Paramount Media’s managing director, Kenny Rankin, is to educate the public and encourage drivers to sign a pledge to not use their cell phones while driving.

“I believe every form of media, whether it be radio, print, television or even new digital billboards such as High Impact, has the responsibility to educate and spread the word on issues such as the dangers of distracted driving,” Rankin said. “The topic and especially the public service announcements may make some people uncomfortable but to me that means we are doing something right. This topic is about real people dying so if it didn’t make people sad or uncomfortable, then our message would be lost.”

Among the thousands killed each year worldwide are teenagers between 12-17 and those in their 50s and 60s. Robert Baraud, owner of High Impact Digital Billboards, says those deaths can be avoided.

“Those families should not be grieving the loss of their loved ones over something as senseless as a text or phone call which is why I wanted to become a part of this campaign,” Baraud said. “I felt it was important to the community to do my part and help spread the word.”

RCIPS Head of Specialist Operations Detective Chief Superintendent John Jones said, “It is heartening to see the amount of support we get from the community and in particular from Paramount Media in spreading the word on safe driving, especially their latest campaign against driving and talking or texting.

“While this practice is not illegal yet, it has been proven to be as – if not more dangerous as driving drunk. We therefore put our full weight behind this campaign to get people off their phones while driving …”


  1. When you text you are not actually looking where you are going; you can tell texters as they drive like they are drunk. At 40mph and texting for 3 seconds then you travel 60m without even seeing the road.

    Try pacing this out to see how far it really is and think how many things might have happened in that short distance…

  2. I heartily applaud all who are actively campaigning against cell phone use while driving. However, there must be laws with teeth to discourage the practice. Otherwise the vigourous campaign will just be partly an exercise in futility.

    Apparently the many worldwide accidents and fatalities resulting from cell phone usage – talking, listening or texting – is not a deterrent.

    What is so urgent or important in a small island that requires the driver’s immediate attention before he or she arrives at their destination?

    Here in New York, a driver would only be charged 50 for using a cell phone and got into an accident. In other words, he could not be stopped by the police soley for using the cell phone. Now it is the law with the police actually looking out for abusers and pulling them over with a 100 fine for a first time offense.

    Wake up Cayman motorists! The life you save might be your own.

    Geoff Daniels

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