A media entity is trying to discourage a bad habit on Cayman’s roads: texting while driving.
Paramount Media has organised the campaign along with the sponsorship of Aetna, Butterfield, CUC, Deloitte, High Impact Digital Billboards, LIME, Sign Solutions, Spin 94.9 FM and Vibe 98.9 FM. The goal, according to Paramount Media’s managing director, Kenny Rankin, is to educate the public and encourage drivers to sign a pledge to not use their cell phones while driving.
“I believe every form of media, whether it be radio, print, television or even new digital billboards such as High Impact, has the responsibility to educate and spread the word on issues such as the dangers of distracted driving,” Rankin said. “The topic and especially the public service announcements may make some people uncomfortable but to me that means we are doing something right. This topic is about real people dying so if it didn’t make people sad or uncomfortable, then our message would be lost.”
Among the thousands killed each year worldwide are teenagers between 12-17 and those in their 50s and 60s. Robert Baraud, owner of High Impact Digital Billboards, says those deaths can be avoided.
“Those families should not be grieving the loss of their loved ones over something as senseless as a text or phone call which is why I wanted to become a part of this campaign,” Baraud said. “I felt it was important to the community to do my part and help spread the word.”
RCIPS Head of Specialist Operations Detective Chief Superintendent John Jones said, “It is heartening to see the amount of support we get from the community and in particular from Paramount Media in spreading the word on safe driving, especially their latest campaign against driving and talking or texting.
“While this practice is not illegal yet, it has been proven to be as – if not more dangerous as driving drunk. We therefore put our full weight behind this campaign to get people off their phones while driving …”