CMEx: Youths are key to tourism

The Caribbean Media Exchange is placing priority on youth to guide the successful development of sustainable tourism in the Caribbean.

Organisers of the 20th edition of the Caribbean Media Exchange meeting to be held from 1st to 5th December, 2011 in St. Thomas announced plans for the development of a Caribbean Media Exchange Youth Network to include Virgin Islander, Caribbean and American students who will bring fresh approaches to the re-invigoration of the region’s tourism product.

Caribbean Media Exchange, in partnership with the US Virgin Islands Department of Tourism, is encouraging younger citizens to participate in the 10th anniversary session of Caribbean Media Exchange which starts with a welcome reception hosted by Governor John deJongh Jr. and includes participants drawn from the media, tourism, civil society, and academia in the Caribbean, North America and Europe.

Huge role

US Virgin Islands Tourism Commissioner Beverly Nicholson-Doty said it was important that “the best and brightest of our youth recognise the huge role sustainable tourism can play in conserving our fragile environments while enhancing culture, health, wealth and general quality of life for islanders.”

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“Caribbean Media Exchange continues to recognise the key contributions of youth,” said Caribbean Media Exchange President Bevan Springer, who noted the inclusion of student delegates over the years has led to the formation of an ad hoc Caribbean Media Exchange youth wing. Caribbean Media Exchange has enlisted the help of New York University’s School of Continuing and Professional Studies to provide structure to the youth engagement.

Exploring the theme Communicating for Clarity and Prosperity, delegates will examine how practitioners in the Caribbean public relations and marketing sector can help promote sustainable tourism development.