Jane van der Bol is the new executive director of the Cayman Islands Tourism Association.
Ms. van der Bol has been in the hospitality/tourism industry since 1986, beginning her career as a travel agent. Quickly, she became responsible for corporate meetings and events due to her organisational and problem-solving skills. Since then, Ms. van der Bol has been involved in travel and tourism working in or with all the tourism sectors. She has had the opportunity to travel extensively to Europe, Asia, the Caribbean, Mexico and Hawaii.
She said the tourism and hospitality experience she has gained during the past 20 years has given her insight to where tourism has been and what efforts need to take place to stay competitive in the global market.
Jane and Christian van der Bol own Cayman Luxury Charters, a luxury yacht charter company based in Grand Cayman. Ms. van der Bol has been involved in the water sports side of tourism in Grand Cayman, including being a member on the Cayman Islands Tourism Association board of directors for the past six months.
She is also the president-elect of Site Florida (Society of Incentive Travel Executives), which focuses on incentive and meeting travel and has been involved with incentive travel since the early 1990s.
Coming from a tourism background, Ms. van der Bol has been involved in global tourism issues and she said she has a desire to see the Cayman Islands improve their market position. To do this, she noted, Cayman needs to bring the level of events, attractions, hotels, restaurants, water sports, infrastructure, and most importantly, safety, to the forefront of any future plans.
“The Cayman Islands has a tremendous base of excellent products in the three islands, and we need to keep it fresh, exciting, safe and affordable for our visitors,” she said.
The Cayman Islands Tourism Association actively promotes the continuing improvement and development of Cayman’s tourism Industry through the exchange of information, government relations, training and education, marketing, and events. Ms. van der Bol said she was ready for this challenge and was looking forward to a bright future for the Cayman Islands.