Shomari Scott has been named Director of the Cayman Islands Department of Tourism following five years of being the acting director.
Mr. Scott was also deputy director of international marketing and promotions, two roles he has combined since 2008.
His appointment commenced on 1 June, Chief Officer for Tourism and Development in the Ministry Stran Bodden announced.
“The ministry has no doubt that Mr. Shomari Scott is the individual to take Cayman Islands tourism into the future and onto the next level.
“Over the past four years, Mr. Scott has proven himself time and again as the Director of Tourism. His passion for promoting the Cayman Islands is unparalleled. The Ministry is proud and fortunate to have Mr. Scott at the helm of the Department of Tourism,” Mr. Bodden said.
Premier McKeeva Bush said he was “delighted to see a capable, young Caymanian assuming his rightful place leading such a vital agency as the Department of Tourism”.
“During the past four years, as acting director, Mr. Scott has more than demonstrated he is ready to lead the Department of Tourism. He has skilfully executed the policies that I put in place resulting in ever increasing tourism air arrivals. This is testimony to his ability to build our tourism market even in tough economic times. Mr. Scott’s innovative approach to marketing the Cayman Islands’ tourism product, his dedication and strong work ethic have earned him the respect of professionals in the tourism industry.
“I am confident he will lead by example and continue to instil vibrancy and innovation into the department. We have a good man to lead our tourism team into the future.” Mr. Bush said.
Mr. Scott continued with managerial and critical thinking training after his business administration degree majoring in marketing. It took him a mere six years to rise to the post of acting director from events marketing representative, later manager of marketing and promotions before taking over as deputy director of international marketing and promotions and acting director.
“Making a difference in my country has been my ultimate goal and passion from my youth,” he said. “As a teenager I worked summers and Christmases in the tourism industry and through this experience decided that I wanted to marry my love for marketing with tourism in order to leave a positive imprint in the future. I have dedicated myself to whatever position I have held in the department from when I first interned in 1996 and in this now permanent post of Director will continue to do so.
“I give the most sincere thank you to the extraordinary team in Department of Tourism for all of the quality support that I have received from them over the years as I wouldn’t have been successful in any of my positions in the Department of Tourism without them,” he said.
He said that he was looking forward to collaborative strategies in order to increase the best air arrival year the Cayman Islands had seen in a decade.
“What will be most important is working closely with all stakeholders so that within our sphere of influence we can make the Cayman Islands the best tourism destination possible and in doing so increase the economic benefits for our people and its residents,” Mr. Scott said.