Caymanian wedding and event designer JoAnne Brown of Celebrations has been asked to speak at one of the largest tradeshow and conference events in North America.
Mrs. Brown will address a contingent of the foremost event planners and vendors at The Special Event Show from 15 to 18 January in Chicago, Illinois.
Having been chosen from thousands of candidates from across the world, she will speak on the topic of Destination Wedding and Event Markets of the Future. What is the new niche?
Topics planned for the session, which will draw hundreds of attendees from the three-day tradeshow, include advancements in planning technology, the importance of social media in the planning process and unique, innovative ideas for making destination weddings memorable, as well as realistic.
“We are breaking the barriers of common misconceptions of destination weddings and events,” said Mrs. Brown, who boasts 20 years of experience in the planning industry. “In the digital age, we can make planning a seamless experience – from travel arrangements to special, native touches to make any special event one-of-a-kind.”
Budget is important
One of the major topics on the agenda is the expectations of the modern bride and groom. According to Mrs. Brown, even with an economy on the rebound, today’s couple or event client, is in search of value for money, whether their budget is big or small.
“One of the points that I am focused on demonstrating for this discerning crowd is that destination event planning can be efficient. There are so many options for a variety of budgets and planners have such a wide knowledge base – not only of their home country, but also of the cultures from which their clients come.”
Mrs. Brown will speak on the new benefits of destination events, but will draw on her extensive experience in Caribbean event planning as a way of highlighting the benefits of our region.
“A common misconception of Caribbean events is that all events have to be on a beach.
“One of my main focuses is the great flexibility and diversity of offerings within the Caribbean. From castles to catamarans, the Caribbean offers so many rich cultural experiences and we find modern clients want authenticity, on top of anything else,” she added.
The 2013 Special Event Show will be held in Chicago, with more than 6,000 delegates from all 50 states in the United States and more than 40 countries worldwide. More than 50 per cent of delegates are key decision makers within their respective planning organisations including owners, presidents and professional independent planners.