The Cayman Islands Marketing Professionals Association partnered with Simon Barwick, creative director at BB&P, to teach marketers the key characteristics of an effective brief. The training session was held at the Barcadere Marina last week.
Mr. Barwick discussed the importance of clarity and transparency during the briefing process. The seminar addressed who should write the brief, how detailed it should be and if there’s a one-size-fits-all approach. Additionally, attendees received a comprehensive communication brief for reference.
“Probably the most difficult and often overlooked component of the campaign development process is the creative brief,” Mr. Barwick said. “It helps bring clarity to the business problem, identifies the audience that will be impacted and can determine whether the marketing campaign sinks or sails.”
Lesley-Ann Thompson, vice chairwoman and training coordinator of the Cayman Islands Marketing Professionals Association, said the association will continue to work with local and international experts to develop a training calendar that meets the educational needs of our members.
“As marketers, we work in increasingly dynamic and global business environments, and it is important stay abreast of the latest trends and best practices,” she said.
Cayman National is the latest company to take part in the Purple Dragon Martial Arts scholarship programme. Cayman National joins Butterfield, Conyers Dill & Pearman, Digicel, CML and RE/MAX in sponsoring a child for one year in Purple Dragon Martial Arts.
The recipients of the scholarships are local youngsters who have been identified by parents, schools, social services or counsellors. Often the children have faced mental, behavioural or physical challenges, while others are victims of broken or disadvantaged homes.
In exchange, sponsors will gain a contract from each student, committing to regular attendance and timeliness, maintenance of school grades and behaviour reflecting respect for individuals and property. Scholarship sponsors will also receive twice-yearly reports from the Purple Dragon teachers, parents, school and counsellors, tracking the performance of their student.
“Cayman National is delighted to be a part of the Purple Dragon scholarship programme, as we believe this will significantly improve the lives of our young people by encouraging mental and physical growth through challenging times. Cayman National is honoured to be a part of this process and committed to developing the youth of the Cayman Islands,” said Christy Braggs of Cayman National.
Sensei Floyd Baptiste of Purple Dragon Cayman said support from local businesses has had a positive impact.
“We have been inundated with reports from families, social workers and teachers who have seen the improvement in children from this programme. Purple Dragon, provides a foundation for personal development and growth. It also helps children apply structure and discipline to their lives,” Sensei Floyd said.
RBC Royal Bank
RBC celebrated community week from 10 to 14 June. Members of the public were invited to vote for their favourite charity at the RBC Royal Bank banking centres.
RBC selected the Cayman Islands Department of Children and Family Services, Meals on Wheels and the Cayman Islands Diabetes Association as the featured charities. The three charities will receive a donation of $2,500, $1,000 and $500, respectively, according to the number of votes they receive.
“Giving back to the community is important to us at RBC,” said Tracie Lee-Wah, area vice president of RBC Cayman. “During Community Week we take time to celebrate our partnership with our clients and neighbours in helping to make the Cayman Islands a great place to live and work. We encourage people to stop by and cast their ballot for their favourite organisation.”
RBC also displayed educational panels about water conservation in all of its banking centres in celebration of RBC’s Blue Water Project. The panels teach about water ecosystems and how to be wise with water.
“There are many things we can each do to conserve this precious commodity,” said Tracie Lee-Wah, Area Vice President, RBC Cayman. “We encourage community members to stop by and learn what they can do to join in the effort to preserve our fresh water resources.”
On 14 June, RBC also presented a $1,000 grant to the National Trust for the Cayman Islands. The money will be used for the upkeep of the freshwater pond at the back of the Mission House. The Mission House historic site is situated near a wetland, which is frequented by a variety of local wildlife. “RBC is pleased to contribute to the preservation of the wetlands surrounding this important site,” Ms Lee-Wah said.
Consolidated Water’s Cayman Water is sponsoring this year’s F.C. International 2012 Summer Football Camp with $2,200. The camp is in its 18th year and geared toward children between the ages of 6 and 16. The camp is free of charge so that children, regardless of their circumstances, can participate. The children are eager to learn and the programme teaches discipline, respect for others, good citizenship as well as the benefits of sports and living a healthy lifestyle, Cayman Water said in a statement.
Gregory S. McTaggart, Cayman Water’s vice president of operations, said, “participation in organised sports is not only fun but gets kids active and helps instill the values of a healthy life style that can last a lifetime. We applaud F.C International for their long running commitment to the youth of this country.”
Consolidated Water has policies in place to direct its limited funds to worthy causes that focus on children’s needs and benefit youth and the environment.
RBC Wealth Management
RBC Wealth Management has received three awards from Corporate LiveWire, winning the trophies for “Caribbean Corporate & Institutional Wealth Services Firm of the Year”, “Barbados – Corporate Wealth Services Advisor of the Year” and “Caribbean Financial Institution of the Year – Corporate & Institutional Wealth Services”.
Corporate LiveWire is an online publication that provides business professionals and individuals in the corporate finance sector with information on the latest international news and developments. The Corporate LiveWire awards aim to recognise the firms and individuals that have consistently shown best practice and innovation in their fields, with award winners including leading international law firms, accountants, consultants and wealth managers.
Jerome Dwight, head of Corporate & Institutional, Caribbean & Latin America, RBC Wealth Management, commented: “These awards are testament to the scope of our activity, the depth of our expertise and the professionalism with which we conduct our affairs. The Caribbean is such a key region for conducting international business, and our ability to integrate discretionary investment management, global custody and fund administration alongside our private client services have enabled us to serve a truly global client base. This is an excellent achievement and we look forward to building on our successes to date.”
Earlier this year, RBC Wealth Management’s Caribbean business was also recognised as the “Caribbean Private Bank of the Year” at the Citywealth International Financial Centre Awards.
The Phoenix Group has launched a new blog on the subject of “Building great homes in the Cayman Islands” called “A (Really) Great House”.
The blog discusses all aspects of building custom homes, from pool trends to hot
design ideas that work for the Cayman lifestyle. “We want to show the public what is happening with new products and innovations and how we are applying them locally to create dynamic new residential product,” said Neil Rooney of Phoenix’s Exeter Development.
Breast Cancer Foundation
Butterfield Bank (Cayman) Ltd. and Chrissie Tomlinson Memorial Hospital have signed on as five-year partners with the Breast Cancer Foundation and will be sponsors of the upcoming annual Breast Cancer Gala on 5 October.
The partnership deal between the companies and the Breast Cancer Foundation means that the bank and hospital will make fixed annual donations, with the benefits of platinum level sponsorship.
“Butterfield and CTMH have been great supporters for the past several years and always reserve more than the one complimentary gala table within their sponsorship package, knowing that they are always guaranteed a great evening of good food and entertainment, plus a fun atmosphere created by super-MC Vicki Wheaton,” said Heather McLaughlin, chief administrator of the Breast Cancer Foundation.
The 2013 gala keynote speaker at this year’s event at the Ritz-Carlton is Hoda Kotb of the NBC Today Show.