The marshmallow secret to success

Behavioral expert, motivational speaker and bestselling author Joachim de Posada will be speaking to the business community when he visits Books & Books, Camana Bay, for the launch of his new book, “Keep Your Eye on The Marshmallow: Gain Focus and Resilience – And Come Out Ahead”, on Thursday, Sept. 5, at 7 p.m. 

This free event will include an author presentation, group discussion and book signing. 


About the Book 

After facing many hardships and challenges, former chauffeur Arthur has come out on top, happily married and at the pinnacle of his career. But Arthur has always had a dream of starting his own business. In the wake of a difficult economy and his own fears of success, Arthur begins to flounder in his new endeavor and forgets all of the principles his former boss, billionaire Jonathan Patient, taught him. Instead of delaying gratification, Arthur begins to eat his marshmallows again. 


The Marshmallow Theory 

Based on the landmark Stanford University study, the marshmallow theory details the results of an experiment where children were left alone with a marshmallow and told that if they didn’t eat it they would receive an additional marshmallow in 15 minutes. Years later, researchers discovered that the children who had chosen to wait grew up to become more successful adults than the children who had eaten their marshmallows immediately. 

In his international bestsellers, “Don’t Eat the Marshmallow … Yet!” and “Don’t Gobble the Marshmallow … Ever!”, De Posada revealed to readers that the secret to success is not merely superior intelligence or hard work, but rather the ability to delay gratification. Now, in “Keep Your Eye on the Marshmallow”, he uses the parable of Arthur’s struggles after reaching the top to teach that adhering to the marshmallow principle is especially important in uncertain economic times. True success is more than just financial gain or recognition; it’s the ability to balance every aspect of life outside of work – including hobbies, family and love – in order to enjoy your success, maintain long-term goals and savor the marshmallows of life. 


About the Author 

De Posada is an international motivational speaker, radio and TV personality, author of four books and newspaper columnist who has spoken in more than 60 countries about leadership, team building, sales and management. He has worked in sports with NBA coach Del Harris, the Milwaukee Bucks, the Los Angeles Lakers and several Olympic teams. De Posada was named by the National Speakers Association magazine one of 25 hot speakers in the United States who are shaping the speaking profession. He has conducted programs for hundreds of major corporations in the U.S. and around the world, as well as for many professional associations. 


Joachim de Posada, best selling author and motivational speaker, will be in Cayman to promote his latest book.