By lunchtime Tuesday, motorists had helped to donate nearly $4,000 for the Cayman Islands Crisis Centre – just by driving past the Island Heritage Roundabout.
For each vehicle that crossed a traffic sensor on lanes in both directions at the roundabout, Island Heritage Insurance donated $1 for the Crisis Centre as part of its annual CharityDrive. The insurance company’s marketing and communication coordinator, Latina Young, said it was a great start to the three-day drive that will donate money to three charities until Thursday.
“The amount of money donated by Island Heritage to each charity depends on the level of support and involvement from the community,” Ms. Young said. “It initially started three years ago because they wanted to do more than just write a check.”
Island Heritage Insurance will donate up to $35,000 to the Cayman Islands Crisis Centre, Cayman HospiceCare and Cayman Heart Fund.
Each organization has the chance to collect up to $15,000 with a $5,000 bonus to the charity that generates the most Facebook support clicks and Twitter mentions on their designated day.
Motorists who drive past the roundabout will help donate funds to Cayman HospiceCare on Wednesday and the Cayman Heart Fund on Thursday.
To generate additional donations, visit charitydrive.ky/the-charities, the Island Heritage Facebook page or Tweet @charitydriveky.