Isy B., the Cayman designer brand featured during Cayman Fashion Week, has shot their Spring/Summer 2016 advertising and marketing campaign at Camden Space, a state-of-the-art modernist $7 million beach house in North Side.
Isy Obi, the designer behind the brand, pulled together a talented team from the creative community in Cayman for the campaign.
“Though the focus has traditionally been on the financial services and tourism industries, we have a lot of creative talent here in Cayman,” said Obi. “I’m grateful for the opportunity to have worked and continue to work with Cayman’s creatives through Isy B.”
Monica Walton, the face of the brand, was chosen from a local model search launched on social media in April. “Monica is beautiful inside and out, with brains, strength and an audacious spirit,” said Obi. “She represents the values we want every Isy B. woman to relate to.
“Monica Walton proved over and again to be the perfect face of the brand…showcasing the beauty, inner strength, and grace that had drawn us to her in the first place,” said Obi. “We want to encourage everyone who comes into contact with Isy B. to be their very best selves and infuse joy into their lives.”
The entire team used their individual talents to focus collectively on producing images with a true creative spirit, she said.
The collection centers on a long chiffon halter-neck gown, short sundress and palazzo pants in a specially designed geometric pattern which abstractly mirrors the colors and spirit of the island.
Silk jersey dresses with caped shoulders are infused with the sophistication of Hollywood glamour, and a wrap turquoise sundress and taupe pencil skirt dress are accentuated with lime detailing. A black pencil skirt, playsuit and silk jersey camisoles complete a collection perfect for easy elegant dressing that can take you from beach to evening in a seamless transition.
“The creative collaboration with Isy B. is all I thrive for,” said the photographer, Pascal Pernix. “We met, we discussed her vision, agreed on the overall art direction, then put all the needed elements in place, such as choosing our model, scouting the location, and story-boarding the looks.
“It takes quite a bit of preparation and a few late night conversations, but I wouldn’t have it any other way when it comes to creating images for such a stunning and unique collection.”
Pernix, formerly a fashion photographer in Paris, is the founder and creative force behind Pcreative Cayman. He was born and raised in the South of France, surrounded by books, cameras and music, so it was natural for him to follow his passion and make photography and graphics his career.
Pcreative specializes in art direction, advertising, video, design and photography, He is the art director for advertising campaigns, video production, photo shoots for magazines, and corporate and business branding.
Walton, the face of the brand, is a TV host, producer and videographer for Discover Cayman channel 37/25 and Fuse 3. She said she is very honored to have been chosen.
“I love fashion and anything creative, so it’s really exciting to be part of it,” said Walton. “Isy is so talented, focused and passionate about design, it’s great working with her.
“The shoot was a lot of fun. The team was fantastic and we got creative with some cool shots. The hair and makeup…was edgy and different, and it worked really well with the ‘island chic’ look and feel of the brand.” Walton loves the Spring/Summer 2016 collection.
“If I had to choose, one of my favorites has to be the black and white playsuit. It’s perfect for wearing in the day to brunch or the beach and you can change it up and wear it at night with a nice bandeau underneath and heels. I love the pattern and how light and dainty it is.”
Massimo Crigna of Halo Salon cut and colored Walton’s hair, with a subtle ombre in melting honey , using Aveda color and the new toner “Enlightener Blonde Finish.”
Crigna has been in Cayman for just over two years. As part of the Revlon creative team in Milan, he worked for Miss Italia and Vogue Italia. While living in New York, he worked at an upscale midtown salon with clients such as Eva Longoria, Marisa Tomei and Tamara Ecclestone. He was also involved with New York Fashion Week.
“Isy told me that she wanted a natural and sun-kissed effect for Monica’s hair,” said Crigna. “So we decided to go with an ombre effect and focus more around her beautiful face by creating a darker effect on top.”
Sally Scott-Hopkins looked at hair and makeup trends to create the perfect look and reflect the interesting lines and angles in the collection. Originally a model and dancer, Scott-Hopkins trained with a top London makeup artist and has worked on shows, editorial, TV and film.
“I researched what was on trend at the moment and what the main fashion houses were doing at fashion week,” said Scott-Hopkins, who volunteered her services for the shoot. “I loved the ‘50s styling and thought it would compliment the clothes really well.
I was very inspired by the location as well. It’s such a contemporary, elegant, yet edgy place, and I wanted to show this in the makeup and hair. Because the house was white, I wanted lips in particular to really pop.
“Monica really inspired me too, as I looked at her portfolio. I really wanted to show her in a different light.”
Walton’s ombre locks were styled into modern renditions of retro looks – a 1950s roll, teddy boy quiff and Mad Max-style mohawk.
Eyes were neutral and sculpted, and lips were strong and bright in shades of fuchsia and scarlet.
“We started off with a strong up-look for hair and bold orange red lips to complement the plain white and black long dresses,” said Scott-Hopkins. “Then we developed the hair into a more free-flowing, looser look for the strong-patterned dresses, changing the lips to bright pink to complement the clothes.”
Nails were in limited collection Alexa Chung “nails inc” varnish in winter lilac.
“The shoot was amazing. There was such a buzz with so many creative people all in one space,” added Scott-Hopkins. “The house was just spectacular and an amazing backdrop for a fabulous collection.”
Isy B. stylist Marguerett Bell worked with Cayman-based jewelry designer Marie Joelle Larocque-Walker, and her unique designs with carved bone feathers and rose gold.
Shoes highlighting the palette of the collection were elegant strappy sandals in pale metallic aqua, silver and white by Marc Jacobs, Tamara Mellon and Charles David; and courts in black and pale tangerine suede.
“Using resources and talent available locally, we were able to produce a high-fashion photo shoot for Isy B. which will be the basis of our presentations to buyers and showrooms worldwide,” said Obi, who is in the process of introducing the brand to New York, London and Paris.
“Isy B. is not your typical Caribbean brand. Rather, it reflects the modernity, luxury and sophistication that exists here in Cayman,” said Obi.
“The photos allow us to illustrate our brand story in a fresh, exciting and unexpected way.”